June 10, 2023


NEW DELHI: Amazon India is celebrating the fourth anniversary of Alexa in India. The e-commerce giant claims that the Indian customers have Alexa voice service in English, Hindi and Hinglish on Echo range of devices, Fire TV, Amazon shopping app for Android, and Alexa built-in devices by other brands. Amazon also revealed that the number of requests to Alexa increased by 68% in 2021 as compared to the previous year.
Deals on Alexa devices
As part of the celebration, Amazon is offering up to 50% discount on the Amazon Echo range of smart speakers and displays. Customers can also avail up to a 43% discount on Fire TV devices. The smart home gadgets with built-in Alexa support are up to grab at up to 30% discount.
Most popular requests Indians made to Alexa in 2021
Amazon revealed that customers in India interact with Alexa multiple times in a day in English, Hindi and Hinglish. Alexa entertained customers by playing more than 21.6 Lakh songs every day. As the Alexa smart home selection increased by 72% YoY with new products from brands like Xiaomi, OnePlus, Hindware, and Atomberg, Alexa responded to over 2.6 Lakh requests for controlling smart home appliances every day.
From sports, movie dialogues, and word definitions to tough math problems, weather, and the latest stock market updates, customers quizzed Alexa with around 1.7 Lakh questions every day. During March-April’21, customers asked 11,500 questions every day about COVID, health and wellness related topics.
New Amazon Alexa products launched in 2021
In 2021, Amazon launched a fresh line-up of devices such as All-New Echo Show 10, Echo Show 8 (2nd Gen), Echo Show 5 (2nd Gen), Fire TV Cube and Fire TV Stick 4K Max with Alexa Voice Remote. Echo Show devices come with a camera shutter for additional privacy, as well as multiple accessibility features that can be set up using the touchscreen.


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