alpha: Sony launches Alpha IV interchangeable-lens camera with all-new 33MP image sensor, 4K video recording and more

Sony has expanded its interchangeable-lens camera line with the launch of Alpha IV (model ILCE-7M4) in India. The camera comes with a 33-megapixel full-frame image sensor and new flash, the HVL-F60RM2. In addition to that, the camera comes with BIONX XR image processing engine, real-time autofocusing, 4K video recording support and more.
Sony ILCE-7M4: Price and Availability
The new Alpha 7 IV and HVL-F60RM2 flash camera will be available across all Sony Centers, Alpha Flagship stores, portal, major electronic stores and e-commerce websites (Amazon and Flipkart) from February 10.

Model Price Availability
Alpha 7 IV (Body only) Rs 2,42,490 10th February 2022 onwards
Alpha 7 IV (Body + 28-70 mm Zoom Lens) Rs 2,62,490 10th February 2022 onwards
HVL-F60RM2 Rs 46,000 10th February 2022 onwards

Sony ILCE-7M4: Specifications
Sony ILCE-7M4 is the company’s flagship-level camera that comes with BIONX XR image processor, paired with an all-new 33-megapixel full-frame back-illuminated CMOS image sensor.
The camera can shoot up to 4K resolution videos at 60fps. The camera also comes with S-Cinetone technology from the company’s Cineman-line cameras that claims to deliver a rich and cinematic look. Apart from that, the camera is claimed to be capable of offering 7K oversampling in full-frame mode.
The new camera also features 10-bit depth 4:2:2 colour sampling to enable natural gradation, XAVC S-I intra-frame encoding for more efficient editing workflows and XAVC HS for doubled compression efficiency.
Sony also claims that the new auto focus mechanism offers 30% better autofocus compared to the Alpha 7 III. The camera also comes with a real-time tracking feature.
Alpha 7 IV claims to track subjects with tenacious real-time tracking and 759 phase-detection AF points in a high-density focal plane phase-detection AF system that covers approximately 94% of the image area.
The camera comes with an OLED-VGA viewfinder with 3.68 million-dot resolution. Apart from this, the camera also comes with a new and improved heat-dissipation mechanism that claims to enable it to record videos for long hours.

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